Brand identity for PLATO platform and the different services/apps found within. The goal was to illustrate the function of the different apps and at the same time find a coherent visual language throughout. In the final result the app symbols all correlate to each other and to the main symbol for the PLATO platform, reinforcing that they all are a part of the whole.
A series of line drawings was also put in place to illustrate different areas. The drawings were applied to various coloured images and backgrounds (as templates) to create strong brand visuals.
PLATO by Property PLM is a powerful, proven PLM (Product Lifecycle Management) platform tailored for the construction and real estate industry. It provides a unified model and shared data source that spans the entire building lifecycle — from planning and construction to operation and reuse. This approach enables property developers and owners to gain control, streamline processes, and maximize the value of building data across systems such as BIM, cost estimation, climate analysis, IoT, and facility management.